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Employee Engagement · A Different Approach

68% of your team
is disengaged. Sport fixes it.

Gallup 2024: 68% of Indian employees are disengaged at work. The usual fixes — town halls, team lunches, quarterly offsites — are not moving the needle. Sport does, because sport is not a perk. It is a pressure environment that forces real human connection.

68%
Indian Employees Disengaged (Gallup 2024)
89%
Feel More Connected After FORJ
41%
Report Better Cross-Team Collaboration
2.4x
Higher Re-Participation vs Social Events

Why Engagement Is Broken

The playbook HR
has been running isn't working.

India's HR teams are not failing because they don't care. They're failing because the tools available to them — passive events, social gatherings, recognition schemes, surveys — treat symptoms rather than the cause.

The cause of disengagement is disconnection. People don't feel like they belong to their team, their floor, their company. And the only cure for disconnection is genuine connection — which cannot be manufactured in a meeting room or a pub quiz.

Genuine connection requires shared experience under real conditions. Sport provides that: real competition, real stakes, real emotions. The connection built on a cricket pitch between a senior VP and a junior analyst lasts longer than any team lunch.

Town Halls & All-Hands

Broadcast, not connection. No one talks to anyone they didn't already know.

2/10

Team Lunches & Happy Hours

Social, not transformative. People cluster with their existing friends.

4/10

Quarterly Offsites

Can work. Usually undermined by too much passive time and PowerPoints.

5/10

Employee Recognition Schemes

Rewards the few, leaves the many feeling overlooked.

4/10

Corporate Sport Events (FORJ)

Mixed teams, real pressure, authentic emotion. Measurable impact.

9/10

FORJ Programmes

Engagement that
compounds over time.

Choose from a single event or a year-round programme. Every format is designed around one principle: put people in an environment where real human connection is inevitable.

🏏

One-Day Sport Event

Frequency

Single event

Impact

Immediate

Best for: Quarterly engagement boost, end-of-quarter celebration, onboarding event

From ₹1,500/head

📅

Corporate Sports League

Frequency

6–16 weeks

Impact

Cultural shift

Best for: Annual culture programme, building lasting cross-team relationships, reducing silo behaviour

From ₹800/head/week

🧠

Leadership Sport Programme

Frequency

1–2 days

Impact

Behavioural change

Best for: HiPo leadership cohorts, management offsites, L&D integration

From ₹3,500/head

🌟

Year-Round Engagement Plan

Frequency

12 months

Impact

Structural change

Best for: Large companies (500+) wanting to make sport a permanent part of their culture

Custom pricing

🎯

New Joiner Sport Day

Frequency

Monthly / Quarterly

Impact

Rapid belonging

Best for: High-volume hiring companies who need to integrate new employees faster

From ₹1,800/head

🤝

Client & Partner Events

Frequency

As needed

Impact

Relationship deepening

Best for: Client entertainment, vendor partner days, external stakeholder engagement

Custom pricing

The Data

What happens after
a FORJ event.

Day of event

78

Net Promoter Score

Average NPS across all FORJ events. Industry benchmark for HR events: 34.

30 days after

+41%

Cross-team meetings

Increase in scheduled meetings between employees from different departments.

90 days after

-18%

Attrition delta

Lower attrition in teams that participated in FORJ vs company average in same quarter.

6 months after

94%

Re-participation intent

Percentage of participants who want to participate in another FORJ event.

Data from FORJ post-event surveys and 90-day follow-up tracking, 2023–2025. N=50+ events.

Questions HR Teams Ask Us

The business case is straightforward: Indian companies spend ₹7.5–11 lakh replacing a single mid-level employee who leaves. A FORJ event at ₹2,500/head for a team of 100 costs ₹2.5 lakh — less than replacing one person. If it reduces attrition by even 1 person over the year, it pays for itself. We can help you build the internal proposal — including an ROI calculator and data from comparable companies.

This is the most common objection and the easiest to address. FORJ events are designed specifically for non-sporty employees. We use modified rules (every player must bowl, retirement at 30 runs), mixed teams across fitness levels, and multiple sports simultaneously so no one is a spectator. Our post-event data shows that employees who describe themselves as 'not sporty' have the highest satisfaction scores — because they're often the ones most surprised by how much they enjoyed it.

We run multi-city events simultaneously for distributed companies — Delhi NCR, Mumbai, and Bangalore on the same day, with a shared scoring system and final announcement. We also design 'travel to play' formats where distributed teams come together for a single national event — often more impactful than any virtual session.

Yes — our Leadership Through Sport format includes a structured debrief that maps to competency frameworks. We can align the debrief to your organisation's leadership model (whether that's an in-house framework or a standard like DiSC or Hogan). For HiPo cohorts, this is the most common format we run.

Fix engagement. For real.

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your team.

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