Employee Engagement · A Different Approach
68% of your team
is disengaged. Sport fixes it.
Gallup 2024: 68% of Indian employees are disengaged at work. The usual fixes — town halls, team lunches, quarterly offsites — are not moving the needle. Sport does, because sport is not a perk. It is a pressure environment that forces real human connection.
Why Engagement Is Broken
The playbook HR
has been running isn't working.
India's HR teams are not failing because they don't care. They're failing because the tools available to them — passive events, social gatherings, recognition schemes, surveys — treat symptoms rather than the cause.
The cause of disengagement is disconnection. People don't feel like they belong to their team, their floor, their company. And the only cure for disconnection is genuine connection — which cannot be manufactured in a meeting room or a pub quiz.
Genuine connection requires shared experience under real conditions. Sport provides that: real competition, real stakes, real emotions. The connection built on a cricket pitch between a senior VP and a junior analyst lasts longer than any team lunch.
Town Halls & All-Hands
Broadcast, not connection. No one talks to anyone they didn't already know.
Team Lunches & Happy Hours
Social, not transformative. People cluster with their existing friends.
Quarterly Offsites
Can work. Usually undermined by too much passive time and PowerPoints.
Employee Recognition Schemes
Rewards the few, leaves the many feeling overlooked.
Corporate Sport Events (FORJ)
Mixed teams, real pressure, authentic emotion. Measurable impact.
FORJ Programmes
Engagement that
compounds over time.
Choose from a single event or a year-round programme. Every format is designed around one principle: put people in an environment where real human connection is inevitable.
One-Day Sport Event
Frequency
Single event
Impact
Immediate
Best for: Quarterly engagement boost, end-of-quarter celebration, onboarding event
From ₹1,500/head
Corporate Sports League
Frequency
6–16 weeks
Impact
Cultural shift
Best for: Annual culture programme, building lasting cross-team relationships, reducing silo behaviour
From ₹800/head/week
Leadership Sport Programme
Frequency
1–2 days
Impact
Behavioural change
Best for: HiPo leadership cohorts, management offsites, L&D integration
From ₹3,500/head
Year-Round Engagement Plan
Frequency
12 months
Impact
Structural change
Best for: Large companies (500+) wanting to make sport a permanent part of their culture
Custom pricing
New Joiner Sport Day
Frequency
Monthly / Quarterly
Impact
Rapid belonging
Best for: High-volume hiring companies who need to integrate new employees faster
From ₹1,800/head
Client & Partner Events
Frequency
As needed
Impact
Relationship deepening
Best for: Client entertainment, vendor partner days, external stakeholder engagement
Custom pricing
The Data
What happens after
a FORJ event.
Day of event
78
Net Promoter Score
Average NPS across all FORJ events. Industry benchmark for HR events: 34.
30 days after
+41%
Cross-team meetings
Increase in scheduled meetings between employees from different departments.
90 days after
-18%
Attrition delta
Lower attrition in teams that participated in FORJ vs company average in same quarter.
6 months after
94%
Re-participation intent
Percentage of participants who want to participate in another FORJ event.
Data from FORJ post-event surveys and 90-day follow-up tracking, 2023–2025. N=50+ events.
Questions HR Teams Ask Us
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